Priyadhar is a treasure-trove of a fascinating range of art forms and traditional crafts, each unique in style, concept, theme, form and expression. These crafts and arts display innate flexibility and durability without exception, and maintain an enriching and endearing freshness.

Endowed with rich forests, Telangana & Andhra Pradesh is a rich resource for woodcarvings, practiced in many parts of the State. In addition to carving idols and mythological forms, the art has also adapted itself to creating utility items. The intricate depiction of gods and goddesses through various art forms and the liveliness of the art is a hallmark of Lepakshi. Kalamkari, Udayagiri, Kondappali, brassware, red sander idols, Priyadhar is one stop destination where right from trinkets to large life-sized idols, one can witness the fine splendour of the rich artisans and craftsmen from Andhra Pradesh.

Our Objective

The main objective of Priyadhari is to develop and promote handicrafts, support marketing of handicraft, establish showrooms, organize exhibitions and take up wide publicity of Handicrafts and welfare activities for the benefit of the artisans. The promotion and development activities of Priyadhar include working with artisans for upgrading their skills, increasing production base and revival of languishing crafts and organize technical workshops to provide design and technological inputs to the artisans.

There is extensive marketing undertaken through ‘Priyadhar’ Retail Showrooms, Craft Bazaars, Exhibitions, Craft Melas and EXPOs, participation in domestic & international trade fairs as well as opening of new sales outlets etc. There are reciprocal arrangements with other State Handicrafts Development Corporations. This has made the products of Priyadhar highly popular and there is an impressive customer patronage and demand for them. The brand has been leveraging these unique strengths and is poised to deliver more value for the arts and crafts of Telangana & Andhra Pradesh, and has been working in tandem with the government in realizing the potential for these products.

The promotion & development initiatives include training of artisans for upgrading their skills, increasing production base and revival of languishing crafts as well as providing infrastructural facilities in the form of tool, machinery& design inputs to the artisans. Priyadhar also organizes design and technical workshops to provide design and technological inputs to the artisans and takes up publicity through Electronic and Print Media, Brochures, Hoardings, Ad. Films, Website, etc. Priyadahar is utilizing various arenas in the domain of technology to bring more mileage to the brand and making it more appealing to the users and customers in a digital era by adopting new platforms in showcasing and also selling its impressive product line-up.

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